BEAUTYwithoutCOMPROMISE
access
Design → Code
East Africa
YOUR BUSINESS HAS GROWN. YOUR BRAND SHOULD LOOK LIKE IT. MAD IS A FOUNDER-LED NAIROBI STUDIO FOR CAPABLE BUSINESSES WHOSE DIGITAL PRESENCE NO LONGER MATCHES THE QUALITY OF THEIR WORK. STRATEGY, DESIGN, AND CODE STAY IN ONE ACCOUNTABLE PARTNERSHIP — BUILT TO EARN TRUST AND MAKE THE NEXT ACTION CLEAR.
01 / Why MAD
Beauty and function belong together.
Good businesses should not have to look small online. Your reputation should arrive first.
MAD began when I got tired of websites that forced a choice between looking good and working well. I taught myself web design to close that gap, then fell in love with the craft. Today I bring strategy, design, and code together so capable businesses can be trusted, remembered, and chosen.
01 / Why MAD
Beauty and function belong together.
Good businesses should not have to look small online.
Your reputation should arrive first.
MAD began when I got tired of websites that forced a choice between looking good and working well. I taught myself web design to close that gap, then fell in love with the craft. Today I bring strategy, design, and code together so capable businesses can be trusted, remembered, and chosen.
Beauty and performance belong in the same build.
Aura Dental
A clear, reassuring clinic experience designed around service understanding, mobile speed, and a direct appointment path.
Aura Dental
A clear, reassuring clinic experience designed around service understanding, mobile speed, and a direct appointment path.
Artifacts & Deliverables
Shawarma House
An app-like ordering experience that reduces decision friction and makes menu discovery, ordering, and repeat action feel immediate.
Shawarma House
An app-like ordering experience that reduces decision friction and makes menu discovery, ordering, and repeat action feel immediate.
Artifacts & Deliverables
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Luxe Petals
An editorial storefront designed to carry a premium product story from first impression through confident purchase.
Luxe Petals
An editorial storefront designed to carry a premium product story from first impression through confident purchase.
Artifacts & Deliverables
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One accountable partner. One coherent outcome.
MAD connects strategy, design, and code so the story, interface, and launch do not fragment across hand-offs. Every decision should improve recognition, trust, clarity, or action.
What I Use
- Next.js
- React & TypeScript
- Tailwind CSS
- Figma
- WordPress
- Git & GitHub
- Vercel
What I Bring
- Positioning & Messaging
- Brand Identity Systems
- Website Design & Development
- Content Direction
- Conversion Landing Pages
- Performance Optimization
- SEO & Launch Readiness
- Handover & Support
How I Work
Define the business tension, audience, proof, and action the website must create.
Align positioning, story, and the interface system before production begins.
Shape a clear, distinctive experience around trust, hierarchy, and mobile behavior.
Develop responsive, fast, accessible pages with a coherent conversion path.
Test the experience, prepare search and analytics, and release it safely.
Transfer ownership with organized files, guidance, and practical support.
Why This Matters
“Beautiful design earns attention. Clear journeys, fast pages, and credible proof turn that attention into action.”
Clear scope. Direct access.
Choose the level of change you need.
Every engagement is scoped around the credibility gap, the action the site must create, and the proof available at launch. You work directly with the person responsible for the strategy, design, and build.
Start
Launch with presence, not placeholder.
Businesses that need a beautiful, trustworthy online presence fast.
- ✦One-page custom website
- ✦Mobile-responsive design
- ✦Basic UI styling aligned to your vibe
- ✦Contact form & WhatsApp setup
View Full Deliverables↓
- +Up to 5 website sections (Hero, About, Services, Testimonials, Contact)
- +Social media links integration
- +Basic SEO setup (title, meta description, image alt text)
- +Domain connection support
- +One round of revision after first full draft
- +Basic launch support
Grow
Marketing and website — not one or the other.
Brands ready to grow with a stronger digital presence and consistent visuals.
- ✦Multi-page custom website (3–5 pages)
- ✦Brand styling direction (colors, fonts)
- ✦Social media launch kit (9 posts)
- ✦3 poster or flyer designs
View Full Deliverables↓
- +Pages can include Home, About, Services, Gallery/Menu, Contact
- +Fully mobile-responsive design
- +Light copy guidance for headings and CTAs
- +Contact form and WhatsApp integration
- +Basic SEO setup across all pages
- +Google Maps embed if needed
- +Branded highlight cover ideas / profile visual direction
- +Two rounds of revisions
- +Launch support and handover
Build
Full brand identity without the agency invoice.
Businesses that want to launch or reintroduce themselves with a complete, polished brand identity.
- ✦Full brand identity (logos, colors, typography)
- ✦Custom website (4–6 pages)
- ✦Social media design kit (12 templates)
- ✦Poster design set (5 promotional posters)
View Full Deliverables↓
- +Brand discovery questionnaire & Mini strategy session
- +Primary logo concept & Secondary logo variation
- +Basic brand guide PDF & visual direction system
- +Mobile-responsive design with forms, WhatsApp, map integration
- +Basic SEO setup
- +Profile image and cover/banner direction
- +Reusable visual assets for future marketing
- +Three rounds of revisions
- +Launch support & Final handover folder with brand assets
View Optional Add-ons↓
Your business has grown. Your brand should look like it.
Tell me where the current experience is creating friction — trust, clarity, speed, or conversion. I'll recommend the smallest useful scope and explain the trade-offs.
LET'S WORK
I'll recommend the best option for your goals, budget, and timeline.